What We Stand For
A shopping experience that respects you.
Frustrated with the current shopping experience, including limited sizing, poor service and fast fashion quality, we decided to do it better.
Respecting Your Fit
Items are made to your unique body and personal style, with customisable designs across a full wardrobe range.
Respecting Quality
The best Italian fabrics are cut and sewn within experienced ateliers that utilise handwork, finishing it here in Australia. Fabrics are curated to ensure for practicality, resulting in items that last.
Respecting the Experience
Sessions are 1:1 with personalised recommendations. We use an in-house algorithm that simplifies the process, without compromising on fit. This means existing clients can order our range entirely online, if desired.
Just as steel gives a city its foundations and character, John Steel exists to create foundational pieces that underlie the well-dressed urban man.
Our Team
The brand was founded by Lewis and Daniel, ex-colleagues within the custom-made industry.
Prior to fashion, Lewis was a data science consultant, having worked with retailers like David Jones and Woolworths on complex data projects. It is from this expertise that an in-house algorithm could be built to simplify the fit process.
The team now works with a network of pattern-makers, tailors and artisans in Italy, Asia and Australia to craft each item, from jackets to shoes. Our partners were chosen based on the quality of their work and the fair treatment of their staff.
Where to next?
Our next project is to expand our fit algorithm to include quality ready-to-wear brands. This means we'll be able to recommend an even wider range of items that will best fit a client, based off their unique suit pattern.
Watch this space.